Scoops and Smiles is a fictional ice cream shop branding project created with a fun, cheerful, and approachable tone.
The brand is designed to feel welcoming and appealing to the user, who is looking to enjoy a delightful treat. From the logo to packaging mockups, every detail reflects the idea of spreading smiles one scoop at a time.
Branding
My role
In Scoops and Smiles, I acted as both brand strategist and designer. I created the brief, defined the brand personality, and developed the full visual identity, from logo and colour palette to packaging and other applications. As well as some fun iconography.
Tasks
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Created the project brief and defined brand values.
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Developed logo, color palette, and typography system.
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Designed packaging concepts and social media mockups.
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Built a cohesive visual identity with a playful and approachable tone.
Achievements
Branding
Through Scoops and Smiles, I successfully created a complete branding concept from scratch, simulating a real client brief. The project allowed me to deliver a consistent and playful visual identity adaptable across multiple platforms, while strengthening my skills in brand strategy, creative direction, and visual design. It became a portfolio-ready project that showcases both my strategic thinking and creative abilities.
