This is a premium café store in Tres Cantos, Madrid, They have a variety of coffee, sweets, cakes and also premium products such as fancy chocolates and gifts.
They needed a branding what would be playful and cute but elegant and premium at the same time which was the hardest challenge.
Branding
My role
During this proyect I was working as a junior designer at Indico, a design consultancy in Seville. This was part of my placement year at university and I worked on several proyects here. Antojos Gourmet was the first head to toa proyect I worked on, having more freedom while meeting the client requirements.
Tasks
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Created the branding listening to the client’s criteria and changing briefing
- Logo and isotype creation
- Brand Manual
- Color and typography election
- Brand Mockups
- Client Presentation
- Packaging and Stationary uses
Achievements
Logo
The client wanted something sweet related that would be both friendly and elegant, therefore I presented a few options to see which path the client would go, the client also wanted the isotype to be an A from Antojos (and Anabel, her name) so I included that as well with versions in one ink and color.
She ended up choosing the first option which concept was including a symbol that resemble a donut hole (a product they had), which would end up being used in the final branding. The logo then went through some moditications.
Branding
The client had a wide variety of products so I color coded each main category to make the branding cohesive with the store. The colors are playful and friendly while the main logo remains black with a typography that is between playful and elegant so that it keeps that feel the client was going for.
