This brand creates baby bottles that resemble the mother’s anatomy, so it’s easier for babies to accept it, and also protect their breastfeeding experience.
As the lead designer in Happymami I’ve worked and supervised many proyects regarding web design, product design and graphic design, including ad campaigns, social media and many more.
Branding · UI/UX · Packaging
My role
Lead Graphic & UX/UI Designer at Happymami. I was in charge of maintaining the brand’s visual consistency across all platforms, designing and developing high-conversion landing pages, and producing creative assets for digital ads, email marketing, and packaging. I worked closely with the marketing team to define strategy, gave support and guidance to junior designers, and was involved in both the day-to-day production and the conceptual development of new campaigns.
Tasks
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Maintained and developed the brand’s visual identity across all digital and physical formats.
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Designed and optimized UX/UI for high-conversion landing pages and email templates.
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Created visual assets for online advertising, including social media ads and paid campaigns (Meta, Google Ads, etc.).
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Collaborated closely with the marketing team to develop creative campaign concepts and strategy.
- Provided guidance and support to junior design profiles and interns.
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Designed packaging and coordinated with suppliers for production-ready files.
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Adapted creative materials for different formats and audiences (social media, website, newsletter, etc.).
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Helped maintain consistency and quality in all brand outputs, acting as brand guardian.
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Participated in crisis-solving tasks, handling last-minute creative requests and urgent updates.
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Worked proactively and independently, often outside regular hours, ensuring deadlines were met.
Achievements
Rebranding
Led the complete rebranding process of Happymami, redefining the brand’s visual identity to reflect its values better and connect with a modern audience, from logo, typography and colour palette to brand tone and web design.
To achieve the rebranding, the brand went through transitional and temporary changes to make the rebranding a little less drastic, while mainting the desired aesthetic and identity.
Websites
Redesigned and optimized the e-commerce experience for Happymami, improving usability, visual hierarchy, and overall conversion. Worked closely with developers and the marketing team to create responsive, intuitive user interfaces.
Ads and campaings
Created and managed digital ad creatives and videos for Meta, Google, and TikTok platforms. Designed visual assets for product launches, seasonal campaigns, and remarketing strategies, always focused on performance and brand coherence.
